Q&A with Satya Jewelry founders Satya Scainetti and Beth Torstrick-Ward
We all love jewelry. Not only for the beauty it brings to the outside world, but also for the feelings in invokes within us. Satya Jewelry takes it a step further with jewelry that is designed to bring about specific healing effects through gemstones, metals, and sacred symbols. We spoke with the founders of Satya Jewelry to find out what inspires them both in their business and in their lives.
1. What led you to design your own jewelry?
BETH: A desire to be “truer to myself” after some soul searching and a 6-week trip to Thailand. I decided I was ready to make the jump from a good job to starting my own business with my best friend. Our goal was to create beautiful jewelry with meaning and donate a [portion of the ] proceeds to children around the world. We wanted to work with materials and people we loved and believed in.SATYA: I was inspired by my spiritual practice of yoga and meditation. Making jewelry that was personal & meaningful just seemed so right.
2. What inspires you, and what inspires your collection?
BETH: The goodness in people and the hope that our collection will uplift people in some way – by making them feel beautiful, sparking a meaningful conversation, giving them a symbol to imbue with their hopes and dreams as a constant reminder.3. What do you think sets your line apart from others?
SATYA: I think it’s our strong intention to create something both beautiful & meaningful and give to charities at the same time. A percentage of all purchases go to the Satya Foundation, our non-profit organization that donates to various children’s charities across the world.What about the cost (i.e. human cost) of jewelry and gemstones? How do you ensure that your stores are retrieved in a way that is in harmony with your mission?
BETH: We visit as many factories (sometimes cottage industry) as possible and ask as many questions as possible to insure the integrity in our materials and labor.5. Any pieces you wear regularly, why?
BETH: I started wearing our 18KT lotus mini necklace when I got engaged to remind me of the incredible feeling of possibility I felt during that moment on the Brooklyn Bridge. The lotus has always been a powerful symbol in my life because it represents the balance and necessity of good and bad times/days/feelings. When I put it on it reminds me that everything is where it is supposed to be.SATYA: I love to layer on our jewelry! I always wear wear 2 malas to remind me of my intention each day. I also wear a Ganesha, the God of strength and fortitude to remind me of my own ability to remove obstacles in my life and business.
6. How do you find balance in your lives?
BETH: Yoga, swimming, and getting fresh perspectives. I can always count on Satya, my husband and sister to ease me back to reality too with a hearty laugh!SATYA: My children, my husband, and lots of yoga and meditation.
