HL&S was very happy to learn this week that a new web site, FoodIdentityTheft.com, was created to to alert and inform Americans about misleading labeling on many food, beverage and health products.

The site was started by Citizens for Health, one of the nation’s most respected consumer advocacy groups, to combat deceptive food labeling practices by supplying facts, links to news stories and videos and legislative updates.

The move will be beneficial to all of us who appreciate natural products and when they’re not, that it’s clearly stated.

For example, did you know that trade association for High Fructose Corn Syrup has asked the U.S. government to legally change the name of High Fructose Corn Syrup to the misleading and inaccurate name “corn sugar?”

FoodIdentityTheft.com is fighting against the name change so consumers won’t think that High Fructose Corn Syrup is natural (rather than manmade, which it is).

Good for you, Citizens for Health! Or should we say, good for us!

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