Astrology, the study of star alignment, surpasses the realm of horoscopes at Loews Hotel spas, dipping its celestial fingers into therapies tailored to fit a client’s sun sign.

For analytical, self-critical Virgos (earth signs) who tend to be perfectionists and suffer from chronically tight muscles, therapists may choose deep tissue massage or reflexology. Passionate and orderly Leos, born just a few days or weeks earlier, benefit from heated Vitamin C facials to recharge energy depleted by frenetic lifestyles.

Created by energy healer Davine Del Valle, the Star Menu caters to a client’s personality quirks and physical ailments, which are influenced by the twelve sun signs. The goal is to bring fire, water, earth, and air elements back into balance.

Del Valle describes these elements as energy that can be easily skewed by emotional hardship, relentless deadlines, and other man-made issues.

For Susan Bell, a garden designer in California, the reenergizing Vitamin C facial at the Loews spa in Santa Monica was a perfect fit. Aside from recognizing her sun sign as Leo, Bell knows little about astrology; however, the entrepreneur admits to a quick temper and raved about the heated clay mask and thick, fragrant creams applied during an upper body massage. “I felt heat and warmth,” she said. “It was fabulous. The best facial I’ve ever had.” For more information visit www.loewshotels.com

– Heather Grimshaw

September/October 2004

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