Ever wonder what you’re putting on your hair when you cover that gray? Or when you go from a brunette to a summer blonde?
The typical salon colors that have the staying power to bind to each strand and resist fading from the sun and chlorine, contain ammonia, the most common stench circulating through salons.
Knowing that consumers have become savvy to the dangers of chemicals in hair dye, manufacturers have gone all-out in their attempts to greenwash their products. Don’t be fooled! Just because the name of a product may sound ‘green and clean’ doesn’t mean it is. Some of the worst offenders? L’Oreal Natural Match (the ‘natural’ refers to your original hair colour, but could easily be misinterpreted); Garnier HerbaShine (yes, it contains bamboo and has no ammonia, but it DOES contain high levels hydrogen peroxide and chemical fragrance), and Clairol Natural Instincts (again, ammonia free, but packed with other harmful chemicals, including parabens and hydrogen peroxide).
However, it should be noted that permanent dark colours will always have some PPDs. In America, the legal maximum is 2%; brands that really try hard to be natural (such as those below) could contain as little as .06%.
It’s up to you to decide whether or not to use permanent dyes, but keep this in mind: pregnant women are strongly advised not to color their hair, and the Environmental Working Group found that 69% of hair-dye products they tested for their Skin Deep database may pose cancer risks. A 1994 National Cancer Institute reportstates dark dyes used over long periods of time seem to increase the risk of cancers such as non-Hodgkin’s lymphoma and multiple myeloma. Despite all the potential dangers, in America, the FDA doesn’t regulate hair dye ingredients (synthetic or natural) at all. You should be aware that all permanent colours will have some chemicals; choosing the one that is the least chemical and most natural really is a case of using the best information you have to do so.
Thankfully there are new natural hair coloring products that avoid saturating the scalp with ammonia and more and more are made from living plants.
Organic Way (Oway) is the world’s first professional holistic hair color, care and styling line made with biodynamic, organic and fair trade ingredients. From Farm to Chair, Oway’s organic salon products take root on their family’s biodynamic farms in Bologna, Italy – where Italian quality meets nature. Oway transforms any hair appointment into an immersive multi-sensorial, non-toxic salon experience with active botanicals and pure essential oils of the highest quality. https://simplyorganicbeauty.com/organic-salon-products/oway/
Palette By Nature combines natural color enhancing actives including antioxidants like Chlorophyll, Hawthorne Fruit, Emblica, Green Tea, and Rooibos Leaf extracts with pure organic herbal active extracts like Ginseng, Nettle, Lemon Balm, Rosehips, Honeysuckle, Calendula to nourish hair and soothe scalp for beautiful natural hair color without harm. http://www.palettebynature.com
Tints of Nature, features twenty-four permanent hair colors that contain certified organic ingredients like aloe vera (to moisturize), comfrey (to soothe and protect), grapefruit extract, and chamomile (to calm and heal) to help maintain hair’s integrity. www.tintsofnature.com.au
Surya Brasil, an environmentally responsible Brazilian hair color and hair treatment line that embodies the natural concept of hair color. Surya uses botanicals from the Amazon that are free of parabens. You can color your hair more safely with Surya Henna Cream and Surya Henna Powder, both of which color each strand while improving the condition of your hair. www.suryabrasilproducts.com
Organic Colour Systems is designed to treat colored hair gently at every stage of every treatment from shampooing to styling. They take a different approach. Every product in every range contains the minimum of chemicals and the maximum of certified organic ingredients. This we love! http://www.organiccoloursystems.com
Look, if you’re going to fake it, do it naturally.
L.H. and Eluxe Magazine
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