The Evolution of PRITI NYC


When former model and photographer’s agent Kim D’Amato was pregnant with her first child, she searched Manhattan for a spa where she could get treatments free of the chemicals that might harm her unborn child.

After finding several spots that claimed to be ‘all-natural’ but weren’t, the Aussie-born mom-to-be decided to design her own sanctuary, the city’s first 100 percent organic spa.

In 2005, D’Amato launched PRITI ORGANIC SPA , the first  organic spa in NYC, eventually moving on to creating the PRITI NYC brand.

“My goal was to create a friendly, boutique-like space where women could bring their children and interact with one another as they received their services” says D’Amato.

Opening along a tree-lined block in the East Village, Priti has rapidly become a cult favorite among the eco- and health-conscious who come for the ginger-orange pedicures and stay for fragrant facials administered by gentle estheticians. Because every scrub, polish, and lotion in the spa is organic and earth-friendly (the slippers are bio-degradable, too), even expectant moms can relax and enjoy their services without worry. Best of all, most of the products used during services are available for sale, so visitors don’t have to wait until their next visit to get, well, Priti.

For more information call (212) 254-3628.

Amanda Pressner

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