6 Best Natural Mascaras For Lush, Lengthy and Full Lashes



Some organic makeup swaps are easier than others.

Mineral eyeshadow and powder easily replicates the effects of more chemically-driven brands; natural lipsticks hold their color; and even mineral foundation can smooth, color correct and stay put. But when it comes to natural mascara, a lot of us have been hold-outs (including me, clinging to my favorite department store brand even though I know its laden with chemicals).

So we decided to test the latest crop of mineral mascaras and the results are outstanding! Lush lashes, length, and fullness without any ingredients that might harm the skin. Edgar Dominguez, Global Educator for jane iredale cosmetics, suggests that whey shopping for a natural mascara, “always check to ensure the mascara does not contain any sensitizing ingredients that could harm the skin, including lacquer, shellac, petroleum and formaldehyde.” The Co-Founder of 100% Pure, Susie Wang, also suggests looking and avoiding FD&C Blue Dye #1, as its made from coal tar.

Here are six mascaras that are sure to brighten your look:

Jane Iredale Longest Lash Thickening and Lengthening Mascara ($33; janeiredale.com)organic makeup

This formulation was our favorite for full and thick lashes. It goes on smooth and with the squeeze bottle you can easily coat the brush without clumping. It felt wet when it went on, but left lashes soft and full. This formula features algae extract that helps make lashes soft as well as panthenol, which helps condition the hair. Combine this with their Purelash Extender and Conditioner, and you’ll never go back to the chemical brands.

Organic Glam Mascara ($35; theorganicpharmacy.com)organic makeup

This blend made of 60 percent organic ingredients is formulated from the UK-based Organic Pharmacy skincare line, that manufactures everything from face wash to lip stick. With super fine bristles, the glam mascara provided great length for lashes and left them feel soft and not cakey. Featuring aloe and beeswax, this is a great mascara to use after an eye-lash curler for maximum dramatic effect.

Kjaer Weis Mascara ($38; kjaerweis.com)organic makeup

This blend was one of the most surprising. Featuring lavender flower water, beeswax and jojoba seed oil, and 99.8% organic, the blend was soft in application but offered great lash extension and fullness. While the petite bottle easily fits in a purse, it easily stands up to any high-end department store brand.

Arbonne It’s a Long Story Mascara ($38; arbonne.com)organic makeup

Arbonne’s blend was hands-down the easiest one to apply, and offered a natural look. The bottle is designed to remove extra mascara, so there is no clumping, allowing for long and separate lashes. Easy to remove, this blend also features pea and bamboo extracts; plus the entire line is vegan certified.

Ilia Beauty Mascara ($26; spiritbeautylounge.com)organic makeup

This blend made with saw palmetto and aloe extract and avocado butter is easy to apply and dried to a natural finish. The formula is a bit drier than others, which can make application easier, but also a bit trickier if you’re used to applying multiple coats. This is a great blend for anyone looking for a little extra oomph.

100% Pure Fruit Pigmented Ultra Lengthening Mascara ($25; 100percentpure.com)organic makeup

This blend had the most traditional wand, making application easy and quick. The black tea blend had a wonderful fruity smell; other blends are colored with berry and cocoa pigments. Made with B5, vitamin E and oat and wheat proteins, this blend conditions while it lengthens.

Ready for the full effect? Here are 100% Pure Co-Founder Susie Wang’s eyelash primping recommendations for the most drama:

1. Use two different types of eye lash curlers -start off by using a heated curler and then use a crimping curler.
2. Coat lashes with 2 coats of mascara and then let it completely dry.
3. Brush it out with a spooley.  This thickens lashes.
4. Resume with another 2-3 coats of mascara (brushing out your lashes / separating your lashes with a spooley).
  • INSIDER TIP: To remove your mascara, Susie Wang recommends using a cotton pad and saturating it with olive oil. Place the soaked cotton pad onto lashes for 30 seconds to coat lashes with the oil and then swipe down to take as much off as possible. Follow with facial cleanser of your choice.
Melissa, Editorial Director

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